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Our Process

Many factors make success and profitability in the marketplace a moving target. World events, Wall Street news, consumer confidence, new technologies, and emerging competitors are just a few of the elements you must always monitor to keep your product strategy strong.  Paasch & Reed thrives in this competitive and shifting landscape.  Our depth of professional experience and ability to adapt to the changing seas of the market allows us to always keep our clients moving forward productively and profitably.

In our research and development process, we will...


Discovery Phase


Idea Screening


Features/ Specification








Post Market Evaluation

  • Ascertain your company or brand’s specific objectives and needs.

  • Define wider strategic business goals and initiatives.

  • Identify challenges within the business and potential barriers to project implementation.

  • Evaluate your innovative product ideas, strategies and marketing trends.

  • Screen criteria used to determine compatibility with overall business objectives.

  • Determine potential for viable return on investment.

  • Phase out any criteria that does not meet your needs.

  • Educate you on the difference between product features and product specifications

  • Conduct market research and define product features that describe the product from the end user perspective. (Generally, the outcome of marketing research is the list of product features). 

  • Articulate product specifications that describe product features related to technology.

      (Specifications are the sum of the product design and development process). 

  • Convert product features into product specifications.  

  • Show you how this all fits your strategy and goals.

  • Develop the content while consistently working with SME’s to keep them on track.

  • Send out mini pilots to keep a pulse on market feedback.

  • Collect and present all the information you need to fine tune your product.

  • Aggregate and analyze those results for you.

  • Get your target market ready, primed and prepared for your product.

  • Assist with the campaigns, offer structured first trials and work with your clients on implementation.

  • Partner with you to insure a smooth delivery out of the gate.

  • Analyze all the data and see how your customers are responding.

  • Ask what’s working, what’s not?

  • Deliver those details to you in one easy, readable, document that you can reference anytime.

"Our projects with Michelle Bradin and her team have included customer engagement, market development and product demonstrations.  Throughout our partnership we were thrilled with Passch & Reed’s attention to detail, willingness to adapt, drive for results and commitment to deadlines.  Our positive year-to-date numbers are a direct reflection of their work.  The return was beyond our expectations in terms of quality and the speed with which we accomplished our goal.


What we appreciated most about working with Michelle and her team was their positive attitude, passion and ability to deliver the desired results."


Chris Loewenberg

Director of Marketing, McGraw-Hill Education

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