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Paasch & Reed is an education technology consulting firm, specializing in adult, corporate, k-12 & higher education. With more than 20 years industry experience, our team of professionals are highly adept at synchronizing the right strategies with the right audience for maximum results. We show you how to increase profitability and deliver results that will prepare you for your next sales cycle or client acquisition strategy. We develop strategies for our clients that drive their success today and prepare them for the ever-changing technology market in education.

Michelle Bradin


Who We Are

Michelle spent years as a top-performing Market Development, Sales and Research Manager for global fortune 500 companies . In that time, she was consistently recognized for her leadership and achievements in the areas of market research, data analysis, sales strategy and marketing. Most importantly, she was a trailblazer in the transition from seated courses to online learning. It was this diverse experience, combined with her exceptional interpersonal and communication skills that empowered Michelle to transition into consulting for clients in education technology.

What’s in a name?

As a mother of two young girls and seeing the lasting impact education can have, Michelle named Paasch & Reed after her two daughters  to create a company that will make a difference in education and encourage others to focus on education and research. She often finds inspiration in the words of Nelson Mandela…


Charitable Pursuits:

Paasch & Reed is also focused on giving back to the community. The company proudly supports

The Cystic Fibrosis Foundation and The Paula Takacs Foundation for Sarcoma Research, 

Paasch & Reed gives a donation to these charities after each completed project.


"Our projects with Michelle Bradin and her team have included customer engagement, market development and product demonstrations.  Throughout our partnership we were thrilled with Paasch & Reed’s attention to detail, willingness to adapt, drive for results and commitment to deadlines.  Our positive year-to-date numbers are a direct reflection of their work.  The return was beyond our expectations in terms of quality and the speed with which we accomplished our goal.


What we appreciated most about working with Michelle and her team was their positive attitude, passion and ability to deliver the desired results."


Chris Loewenberg

Director of Marketing, McGraw-Hill Education

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