Our Process

Many factors make success and profitability in the marketplace a moving target. World events, Wall Street news, consumer confidence, new technologies, and emerging competitors are just a few of the elements you must always monitor to keep your product strategy strong.  Paasch & Reed thrives in this competitive and shifting landscape.  Our depth of professional experience and ability to adapt to the changing seas of the market allows us to always keep our clients moving forward productively and profitably.

Pre Market Consultation

Designing and building your technology was just the beginning; let us help to evaluate your product ideas versus consumer needs and wants. We'll articulate specific product features deemed crucial for a successful launch. Based on our research we'll collect and deliver competitive pricing strategy and insure your customers are aware of your credibility and goals in the education technology market.

5

Analysis

3

Testing

4

Pricing Analysis

1

Strategic Direction Screening

2

Concept Development Review

  • Evaluate the product versus overall strategic direction

  • Define wider strategic business goals and initiatives

  • Identify challenges within the business and potential barriers to project implementation

  • Determine potential for viable return on investment

  • Phase out any criteria that does not meet your needs

  • Ascertain your company or brand’s specific objectives and needs

  • Educate your target market on the difference between product features and product specifications

  • Conduct market research and define product features that describe the product from the end user perspective via focus groups or live one-on-one reviews

  • Articulate product specifications that describe product features related to technology

  • Convert product features into product specifications

  • Competitive landscape profile

  • Analysis of target audience

  • Structured approach to pricing for direct and indirect competition

  • Collect and present all the information you need to fine tune your product

  • Aggregate and analyze those results for you

  • Analyze all the data and see how your customers are responding

  • Ask what’s working, what’s not

  • Deliver those details to you in one easy, readable, document that you can reference anytime

Post Market Consultation

Now that you’ve launched a new-innovative product let us help you get a  pulse on next steps to move on to the next phase in the sales cycle or if you’re ready for your client acquisition strategy, we'll get you set up for a successful transition. 

1

Strategic Direction Screening

2

Customer Satisfaction Screening

3

Pricing Analysis

4

Results Report

  • Evaluate your innovative product ideas, strategies and marketing trends to insure they are in line with your overall product direction

  • Evaluate updates and return on investment

  • Phase out any criteria that does not align with future goals and objectives

  • Conduct market research and gain understanding of the  product from the end user perspective via focus groups or live one-on-one reviews

  • Create surveys for customer satisfaction that include suggested updates, changes and ease of use of technology

  • Gain understanding of what’s working and what’s not working

  • Evaluation customer retention strategy

  • Communicate at-risk customers and follow-up needs

  • Research competitive landscape profile and assess pricing strategy

  • Analysis of target audience and opinion on current pricing

  • Consult on changes to current pricing based on market feedback

  • Collect and present all the information you need to take your product to the next level

  • Aggregate and analyze those results for you with suggested next steps

  • Analyze all the data and see how your customers are responding to your product

  • Deliver those details to you in one easy, readable, document that you can reference anytime

CRM Consultation

If you’d like a jump-start on getting CRM data polished up and get recommendations on how to move away from manual updates then let's start with your customer database. We'll help get your firm access to CRM data, when they need it and how they like it presented.

1

Review

2

Assessment

3

Updates

Review of CRM including usability and function

Needs assessment including ability to acquire new clients, increasing sales to existing clients and growing the sales force

​Updates to all current clients contact information including sales cycle, recommendation on integration and application of current versus new CRM

© 2019 Paasch & Reed LLC

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